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Case Study - Web of Light Foundation

Case Study - Web of Light Foundation

Background Information

This is a completed branding project for the Web of Light Foundation, which is based in southern New Hampshire. The Web of Light Foundation, or WOLF, is an organization catering to people and groups of people that identify with holistic and metaphysical communities in the area. The goal of the foundation is to positively counsel and develop individuals either personally or professionally towards their goals whilst also creating a supportive network made up of all of whom they’ve built relationships with. Their work is heavily focused through their WOLF Center where they host a variety of workshops, as well as their WOLF Expo held annually. 

This flyer was created for WOLF’s first annual holistic & metaphysical expo. The Challenge: To include all necessary information about the event, including branding for the generous sponsors of the event. I worked closely with the cofounders of WOLF and adeptly handled the copious amounts of pertinent info to be included on the flyer.

This flyer was created for WOLF’s first annual holistic & metaphysical expo. The Challenge: To include all necessary information about the event, including branding for the generous sponsors of the event. I worked closely with the cofounders of WOLF and adeptly handled the copious amounts of pertinent info to be included on the flyer.

The Problem

The newly conceived foundation lacked an identity & proper branding. It was imperative for their brand to communicate professionalism and trust to their audience as well as be representative to existing holistic communities in the area. Additionally, the first annual WOLF expo, of which was of extreme importance towards the development of the foundation itself, needed both print and digital marketing collateral. A well-organized website was also needed to hold a lot of information regarding each branch of the foundation & an up-to-date WOLF Center workshop calendar.

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Modest business cards designed for cofounders of the foundation highlighting individual expertise & directing recipient to the WOLF website.

Modest business cards designed for cofounders of the foundation highlighting individual expertise & directing recipient to the WOLF website.

The Solution

The image of a wolf with a mandala inspired form behind it created a unique logo mark for the foundation. Originally an entirely blue logo, the final color scheme was chosen to ensure the logo is easily identifiable, communicates acceptance, and becomes unmistakably associated with the Web of Light Foundation. Careful planning was used in the development of the logo which has since been playfully manipulated into a motion graphic used in recent video advertisement campaigns. 

Various tickets created not only for the event but also for workshops taking place during the event itself. I brainstormed with the cofounders to design “early-bird” tickets that avoided fraudulent reprinting & distribution from other parties by adding in a signature/stamp area on the back of the tickets.

Various tickets created not only for the event but also for workshops taking place during the event itself. I brainstormed with the cofounders to design “early-bird” tickets that avoided fraudulent reprinting & distribution from other parties by adding in a signature/stamp area on the back of the tickets.

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Further…

I effectively organized the website by having a list of pages holding information regarding the annual WOLF Expo housed within a dropdown style navigation (as can be seen in the image below). The workshops & presentations scheduled to take place at the WOLF Center are organized on another page dedicated to providing an up-to-date calendar of events. Concerning the longterm investment, the client’s accessibility & use, I chose to host the website on a WYSIWYG(What you see is what you get) platform in order for my client to be able to edit the website with ease. Additionally, I provided supplemental tutoring to get them up to speed with the site builder tools & processes. 


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